International Journal of Islamic Marketing and Branding, 1(4), 366. The Middle East, which is the center of Islamic banking, has contributed . International Journal of Islamic Marketing and Branding. It is published by Emerald Group Publishing Ltd.. Journal of Product and Brand Management, 14(3), 170 . Research on Humanities and Social Sciences. Keller, K.L. factors, whereas the other factors are convenience, cost-benefit, corporal efficiency, core banking services and facilities, and confidence. Zoleikha Abbasi, Jon Billsberry, Mathew Todres. (Pdf) the Impact of Culture on International Marketing ... ethnic marketing, branding and applications of self-concept. Romdhane KHEMAKHEM - Academia.edu Corporal efficiency and Confidence are two most important factors found from this analysis. International Journal of Islamic Marketing and Branding 4 (1), 59-75, 2019. International Journal of Business and Management, 4(6), 1-17. CrossRef Google Scholar [13] Mohammed Nuseir, Internet Marketing and Its Impact on Online Communities, International Journal of Business and Social Science, 6(10), 2015, 177-18. Journal of Islamic Marketing is a journal covering the categories related to Marketing (Q2). . A comparative study conducted by Logan et al. Investigating the impact of social media advertising ... New Editor for International Journal of Islamic Marketing and Branding. DOI Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian's Food and Pharmaceutical Companies more by Shahriar Azizi Internal branding has been emerging recently as an important issue in marketing field. International Journal of Islamic Marketing and Branding 5 (04), 326-346, 2020 2020 Role of Islamic Microfinance Institutions for Sustainable Development Goals in Bangladesh Bridges the space between applied academic research and commercial best practices. • Impact Of Islamic Fashion Marketing On Islamic marketing: "A Case Study Of Pakistani Women's" Kuwait Chapter of Arabian Journal of Business and Management Review Vol. ISSN: 1479-1846 (electronic) Journal no. This study aims to examine the impact of Marketing Mix and Customer Value on Customer Loyalty. A Study of LG Television and Mysore District.†International Journal of Management Research and Reviews 4, no. Finally, the results also implied that brand awareness does not necessarily lead to purchase intention, but through customer engagement. 31. About this journal. Abdullah, J.B., Hamali, Jamil Haji, Abdullah, Firdaus (2015), "Success Strategies in Islamic Marketing Mix," International Journal of Business and Society, vol . Journal of International Consumer Marketing 11(4): 5 - 24. The impact of cause-related marketing and product conspicuity on consumer response on social networking sites, Journal of Global Scholars of Marketing Science, 10.1080/21639159.2018.1509363, 28, 4, (337-357), (2018). The purpose of this paper is to determine the factors that affect Islamic entrepreneurial intentions. As the p-value is more focus through social media on than 0.001, the null hypothesis H09R, 'There is no significant recruitment. Full Professor Marketing and International Business, Research Epistemology and Methodology, Planning and Strayegic Marketing,Researsher, Member of The LRM . 163. It differentiates between Islamic . Successful marketing and promotion strategies achieve customer development, profitability, and long-term company success. Jamal has published widely in acclaimed academic journals, and has reviewed for a number of academic journals including the European Journal of Marketing, Journal of Strategic Marketing, International Journal of Bank . APJML publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and . Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia. Factors affecting Muslims consumers' intention to purchase halal products: a comparative study in North Macedonia, Kosovo and Jordan J • Zeqiri, B Alserhan, M AL-Shboul, P Koku International Journal Islamic Marketing and Branding 4 (2), 167-181 , 2019 Description. The Impact of Sufi Heritage on Islamic Religious Tourism . : 41264. Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model. International Journal of Islamic and Middle Eastern Finance and Management; . It . for the"1st International Conference" on Islamic Marketing and Branding, which will be held on the 29th and 30th November, 2010.competitive advantage" Another step in the right direction is the launch of "Journal of Islamic Marketing"which aims to lay the foundation of, and advance, Islamic marketing as a new discipline. [12] Jenyo Gabriel K. and SoyoyeKolapo, Online Marketing and Consumer Purchase Behaviour, British Journal of Marketing Studies, 3(7), 2015, 1-14. 5-year Impact Factor (2020) Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level. Kumar, A.G. “Brand Equity and Customer Satisfaction. International Journal of Islamic Marketing and Branding 2018 | Journal article DOI: 10.1504/IJIMB.2018 . ISSN:0022-2429 E-ISSN:1547-7185. Abstract: This research study aims to investigate if emotional brand attachment of customers can be influenced by marketing brand authenticity for cosmeceutical industry in Egypt. . The International Journal of Management and Applied Research (IJMAR) is a peer-reviewed open access journal inviting the submission of research papers reporting on applied research in business, management and entrepreneurship in international contexts. Semarang: Badan Penerbit Universitas Diponegoro Kwok, S., & Uncles, M. (2005). An ISSN is an 8-digit code used to identify newspapers, journals, magazines and periodicals of all kinds and on all media-print and electronic. Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary. 334. Verified email at uii.ac.id. Scope of the journal covers: Consumer behavior, advertising and branding issues, sales management and personal selling, methodology and meta-theory of marketing research, international and export marketing, new product development and innovation, relating and distribution . Aziz, Y. New Editor for International Journal of Islamic Marketing and Branding. (2012) between advertising value and customers' attitudes. Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. More than 20 years as a leading chronicle and trailblazing publication in financial services marketing. Kumar, A.G. “Brand Equity and Customer Satisfaction. Increasing focus on global development and the expansive use of technology in marketing, advertising and promotion have led to shifts in the way in which companies focus on consumers (Quelch & Jocz, 2008). 15Hong Youl Ha, "Factor Influencing Consumer Perceptions of Brand Trust Online", Journal of Product and Brand Management, vol. SWOT analysis - The tool of organizations stability (KFC) as a case study. International Journal of Marketing Studies, 4(2), 121-129. 5 (2014): 610-5. Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Dr. Ahmad Jamal from Cardiff University in the UK has been appointed to take over editorship of the International Journal of Islamic Marketing and Branding. 17: 2019: Factors affecting the adoption of E-Marketing by decision makers in SMEs: Evidence from Jordan. 45:1 (2003), hal. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand equity and willingness to buy the second-hand product.,A survey questionnaire based on convenience sampling is . -The CSR actions and brand preference: the brand equity includes various elements such as brand associations and loyalty. 11. Measuring the impact of customer demographics on bank selection criteria gives birth to newer marketing . something presented (Ejye 1997). International Journal of Islamic Marketing and Branding, 1(2), 149-159. About this journal. H010R: There is no significant 5.590 .000 Rejected To test the impact of branding differentiating factor through impact of branding employee social media, the p-value is 0.109. the term Islamic marketing and its existence and acceptance remains an issue that are widely debated amongst . "Banking Behaviour of Islamic Bank Customers: Perspectives and Implications." International Journal of Bank Marketing 16(7): 299-315. Islamic Marketing Halal Branding Halal Tourism E-Wallets Riba & Marketing. International Scientific Journal & Country Ranking. "The Impact of Demographic Factors on Consumers' Selection of a Particular Bank within a Dual Banking System: A Case Study." Journal of International Marketing and Marketing Research 27(1): 35-44. Platforms like Facebook, Twitter, and YouTube are pushing marketing companies toward a new direction using social media . Hotel attributes, service quality and brand image are identified as important factors and their effect on customer satisfaction among restaurant diners . A bibliometric analysis of Islamic marketing studies in the "journal of Islamic marketing". Contributions addressing any aspect of international marketing are welcome. Journal of slamic Marketing, 9(1), 167-190 Ghozali, Imam (2011). Abdul Cader, A. Economic Systems (Impact Factor 1.197) Emerging Markets Finance and Trade (Impact Factor 0.826) Singapore Economic Review (Impact Factor 0.291) International Journal of Social Economics (Emerald-Scopus Q3) International Journal of Economics and Management (Scopus Q2) International Journal of Business and Society (Scopus Q3) Hendy Mustiko Aji. Working from home during the corona pandemic: Investigating the role of authentic leadership, psychological capital, and gender on employee performance. Opoku, E., Appiah-Gyimah, R., & Kwapong, L. A. • Branding financial services . M (2014). Platforms like Facebook, Twitter, and YouTube are pushing marketing companies toward a new direction using social media . 13:5, hal. Social Media. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications. (n.d.). Islamic challenges to advertising: A Saudi Arabian perspective. A total of 501 questionnaires were found usable. Dahyar Daraba, Hillman Wirawan, Rudi Salam & Muhammad Faisal | Len Tiu Wright (Reviewing editor) Article: 1885573. The journal welcomes strong evidence-based empirical studies and results-focused case studies that share research in product development and . Mihart, C. (2012). Using the S-O-R (stimulus-organism-response) as a baseline theory, the data has been collected from social online buyers in Pakistan involving only one city i.e. The Effect of the Marketing Communication Mix on Customer Loyalty in the Banking Sector in Ghana. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's . (2012) indicated that both entertainment and informativeness have a significant impact on the value of social media ads and TV ads. A., & Chock, N. V. (2013). Toufaily, E., Ricard, L., & Perrien, J. Aims & scope Editorial team Author guidelines Literati Awards Indexing & rankings The International Journal of Islamic and Middle Eastern Finance and Management (IMEFM) publishes quality and in-depth analysis on current issues within Islamic and Middle Eastern finance and management. 3, No.5; Jan. 2014 • Determinants of Retail Investors Behavior and its impact on Investment Decision International Letters of Social and Humanistic Sciences 7 (2014 . International Journal of Islamic Marketing and Branding 4 (No 2), 167-181, 2019 2 THE IMPACT OF ETHNOMARKETING ELEMENTS ON CONSUMER PURCHASE DECISIONS IN THE BALKANS: THE CASE OF MACEDONIA International Journal of Business Marketing and Management (IJBMM) Volume 3 . This article investigates the promising, new subject matter of Islamic branding, which is yet to receive the academic attention it deserves. DOI — Noor, N., Rao Hill, S., & Troshani, I. International Journal of Islamic Marketing and Branding (2021) (print only): $805.00 International Journal of Islamic Marketing and Branding (2021) (print and online): $1095.00 Issue Details Most available studies focus mainly on Islamic economics and finance with none conducted on Islamic marketing bibliometrics. Australasian Marketing Journal, 183933492110050. From its inception the Journal has aimed to improve the human condition by providing a public forum for discussion and debate about ethical issues . A Study of LG Television and Mysore District.†International Journal of Management Research and Reviews 4, no. (2015). 19 November, 2021. Islamic Azad University, Central Tehran Branch, Tehran, Iran. Thus, they assume that a firm's performance depends on the qualities of it personnel rather than a firm's social, cultural and environmental influences. Metwally, M (2002). International . Ujang Syahrul Mubarrok, Izzani Ulfi, Raditya Sukmana, Badri Munir Sukoco. Successful marketing and promotion strategies achieve customer development, profitability, and long-term company success. International Journal of Islamic Marketing and Branding (2021) (online only): $805.00 . Asian Journal of Marketing is a broad-based scholarly journal designed to bridge the gap between theory and application. Kuenzel, S., & Halliday, S. V. (2010). It provides a better understanding of Islamic branding, through conceptualizing the terms relevant to the brand-Islamization efforts of non-Muslim brands, by identifying the necessary 'branding to Muslims' practices. Multi-Channel Marketing, Branding and Retail Design; . On the 29th to 30 November in 2010, practitioners like scholars, academics, policy makers and managers met in Kuala Lumpur, Malaysia to discuss Islamic Marketing and branding at the "1st International Conference" The Journal of Islamic marketing was launched in 2010, and it lays the foundation of Islamic Marketing as a new discipline. An integrative conceptual two-factor model of workplace value congruence and incongruence. Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. . Phan, T. A., & Nguyen, T. H. T. (2016). Liu, M. T., Karachi by using a self-administered questionnaire. Romdhane KHEMAKHEM studies Segmentation (Marketing), Sciences De Gestion, and Ciblage. A leading forum for current thinking, techniques and developments in marketing financial services. The number of users continues to grow every year, making various zakat institutions, infaq, sadaqah, and waqf start innovating to raise funds using a digital payment system. Journal of Asian Finance, Economics and Business . International Journal of Internet Marketing and Advertising 12 (2), 181-207, 2018. More Details Contributions addressing any aspect of international marketing are welcome. Aims & scope. convert a brand into a competitive advantage; in other words, CSR can be applied for new development of companies' brands. 19 November, 2021. The impact of price and purchase Behaviour depends on the choice of the decisions, but, other factors can also influence, such as testimonials, price insensitivity, and willingness of a brand to be the favourite (Story & Hess, 2006). (2013). International Journal of Business and Industrial Marketing, 1(2). Journal of Product and Brand Management Key Factor Analysis. 5 (2014): 610-5. Hamid Akbariyeh . This study applies SEM and one sample t-test to analyse the collected data.The results indicate that among the factors included in this study, only compatibility positively and significantly affects the adoption intention. . Published online: 09 Feb 2021. Google Scholar | Crossref Kemp, E, Williams, KH, Bordelon, BM ( 2012 ) The impact of marketing on internal stakeholders in destination branding: the case of a musical city . 2, No.12; August 2013 56 2.2. Previous studies of marketing mention that the main factor in the success of companies and the . Kuwait Chapter of Arabian Journal of Business and Management Review Vol. The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic . Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision - Making Process. 110: . Present markets become more competitive through changing markets, globalization, and innovative technology, which have rapidly changed the business world. impact of branding differentiating . Aplikasi Analisis Multivariate dengan program IBM SPSS 19. 1 (1993): 1-22. According to the statistics provided by Islamic Financial Services Board (2018), Islamic banking sector has already crossed US$1.5 trillion, and it is further estimated that the size of Islamic assets in the banking industry will reach US$3.2 trillion at the end of 2020. This research intends to identify and test the impact of factors that lead to customer satisfaction in the hotel industry. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's . Liu, M. T., International Journal of Research in IT, Management and Engineering ISSN 2249-1619, Impact Factor: 5.309, Volume 5, Issue 4, April 2015 Website: www.indusedu.org E-mail id:- editorindus@gmail.com Page 4 Ballester and Aleman (2001) expressed, in their study that brand trust constitutes an important (ABDC: B; Impact Factor: 1.348) 11. The research depends on a thorough literature review for the idea of brand authenticity as well as emotional brand attachment and how the first affects the latter . The ISSN of Journal of Product and Brand Management is 1061-0421 . The International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers. Modern Factors in the Marketing Mix Theories of marketing management and marketing strategy should encompass changes in the market and take steps with changes. Ing. An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions. “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.†The Journal of Marketing 57, no. Women's Unpaid Work as a Factor of Gender Inequality: A Case of Kazakhstan . Recasting Service Quality for AI-Based Service. 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