For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. That wouldn't benefit from having a human person to connect to. Yeah. It's doing really great now, I, I personally love following Kevin's gardening advice. Kevin: what caused you to move over? Mm-hmm. Right. Right. . A year. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. Kevin Espiritu YouTube Star #231141 Most Jared: um, man, Kevin, that hour flew by, uh, . Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. Some of the things you really dove into to to, to. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. So you always look back and I go, well, if I knew what I knew I would've bought. The music is mostly a collection of traditional praise songs with a rock style. And that wasn't even a full year of selling them. I love it. Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. I, I just recently updated my background, so I feel pretty cool. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. So it's, it's that whole chicken egged sort of thing. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. Um, you can check that out as well. Here's how to prune it, determine it. We're getting that in wholesale now, hopefully. One of my most devoted team members, Clarisa, Log In. Um, I like the teaching aspect of it. Yeah. Really I an e-commerce play, um mm-hmm. Yep. Yeah. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Mm-hmm. So like, I'm, I'm never doing that. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Uh, and there's so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. And um, I'm just curious to learn, uh, yeah. The blog, it does pretty well. He produces great content and it's so fun to hear how he's done that along the way. Check Background Get Contact CCSO Case # 23-004089 Erron Randll Herndon, age 48 Charges: Possession of a Controlled Substance (Methamphetamine); Felon in Possession of Restricted Weapon; outstanding arrest You just can't play that game. . Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. Um, so there's a lot of product opportunity there. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. It's great. Mm-hmm. in the videos that were, that are, are popular and getting released and whatnot. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? We're, we're tracking towards somewhere around 15 to 20 this year. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? Espiritu is married to his wife, . Look no further than niche sites.com. WebKevin got into gardening in early 2011 with his first hydroponics setup. Again, it's niche sites, plural Niche sites.com/trial. What's the culture of the company look like? Right. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? So it kind of seems like a great, great way to go relative to accounting at least. Lives in Las Vegas, Nevada. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. Are you white labeling, like mm-hmm. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. Right. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. Kevin: revenue? So I mean, the ideal. I didn't want to do one of those three roles. But you could do the same thing in a 15 minute or 15 second TikTok video too. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. It's, it's more than just the niche thing. And so I bought a shipping container full of the product. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. I love the Felco F2 pruner and a quick saw. There's like thousands of reference points that it's me. If youre growing indoors, you need to build a routine. And. Um, and so spun up a simple Shopify store on a sub-domain and, uh, sold 'em out on the water, which means like in Transit to America, and then used that money to buy another container, sold that out on the water, and then used that money to be like, oh, I guess this is like a real thing now. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. Yeah. The campaign hook was pretty clever. It sounds like you had a cool thing going with, uh, scribe or what, you know, what they were called for time. Uh, and so what I did is I looked at the Space of Gardening podcast at the time. Mm-hmm. Kevin: Yeah. Or just walk into any nursery. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. Um, so, so standard interview format, right? Kevin: products maybe? We have a, there's a tool company I know of, they literally own an aluminum foundry. . I love your background. Webkevin espiritu marriediridescent telecaster pickguard. Here at Sunset, were currently on a mission to demystify gardening for first-timers. Jared: thank you so much for coming. Yep. Log in or sign up for Facebook to connect with friends, family and people you know. Um, so the podcast now, I think we're almost at 20 million downloads lifetime. So I had some demand authority, right. Didn't dunno why I didn't see that as a problem. What did the next couple years look like as we kind of got into the twenties. Um, initially the Epic gardening was actually called Exonics. Like it's the best thing I've ever seen. They make their own, they make their own alloys and stuff. All right. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. And so I made five minute episodes, sometimes even less every day. I'm gonna try to launch one over the weekend to like, See how easy it is. Uh, I had some referral traffic coming in. My name is Kevin Espiritu, and I run a company called Epic Gardening. But I realized that why are they paying you? Um, mostly because we couldn't, I, I literally could not get enough of the product I was ordering as much as humanly possible. You have to know what your plants need and when they need it, and its a more scientific approach to growing. And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? WebThe Espiritu family name was found in the USA in 1920. And it's very, it's a very good piece of content. Ratings & Reviews What do you think? WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. Um, yeah. Uh, so that's my hot take and I know some people don't agree with that. In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. Like an honest signal. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. It just seemed to work as far as the earnings piece. Like it would be. Kevin: decisions. So like, you know what, maybe I'll, maybe I'll just keep going. So that's on Twitter at Kevin Ofpi two. Uh, it's good to at least have still some more runway for you to, to go down. You're still the face of the brand in so many ways. Like, Jared: it was weird to put your face on the brand back then. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Maybe youre growing on concrete and you need a raised bed. Uh, it's really just word of mouth. , uh, you know, does have, uh, some elements to a brand and a community going for them. Kevin started a gardening niche site following The Authority Site System (TASS) course. And I hired him like full-time. Little did I know that was probably not that bad at the time. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. So this was the hook, and this is why this campaign was so successful. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. . Yeah. Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. And that, that's, that was really the impetus. Maybe the blog itself, like how much was that a factor? Right? Sign Up. And they finally said yes in 2019. Enjoy. I think it's super cool. Today's guest on the Niche Pursuits podcast is the perfect mentor. Right. Mm-hmm. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. Like in a perfect world, you'd get to a point where you literally own the foundry that makes the metal and, you know, full vertical integration. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. So I was like, you know what? And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. So it'd be a huge move. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. But if you, there, there is a stopping point for a lot of people. I mean, you, you don't need that much more in traffic to, to triple, quadruple the income if, if it's a big ticket thing. Jared: It's great. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Like, it just so happens to have blown up. But still, it was further than I'd ever gotten. I don't know how many times it's been clicked through. And what are some of the big things you learned in adding product? So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Its a way where you can provide nutrients in a nutrient solution. Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married And I just saw he got slapped by, by Google and, and revenue dropped by 50%. And then what I, what I find or found at least is that stops working past a certain point. SUNSET may receive compensation for some links to products and services on this website. Jared: I wanna ask you a couple questions towards the tail end here. How to puna tomato, how to, you know, pick a lettuce at the right time, whatever. Look no further than niche sites.com. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. So it's like, just do whatever you can to make sure that those types of moves don't hurt you. Day. And so I started building a base out there. Not Facebook. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. Kevin Espiritu is organizing this fundraiser. WebView the profiles of professionals named "Kevin Espiritu" on LinkedIn. So they're like part of the journey. Right. And so that, that sort of went to promotion link building. So you got, uh, almost like a two x RP M bump. Richard Obert. Neither of us had ever done it before and I was like, you know what? Right. It means that, Actually your royalty cut applies to the advance in, in the negative balance. And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. That's a, you bring up a very interesting. Jared: Are you ready to jumpstart your next big idea? Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. Right? Mm-hmm. Mm-hmm. Yeah, I, I, I think it's the reverse. I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. Uh, and we have the education to bring them through the whole journey. You control your own desk anymore, you make more than an accountant. . It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. I think we all do. Yeah. Hey, I've got this topic. I would say this campaign is a massive success. Derek will cover the history of his family farm as well as what they grow including wheat, Um, and build, build it into like this media network that has a product network. You can test it on all the express, whatever. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. So good to have you. Well, certainly it, it can't, you, you know, it's me that's running this thing, right? You cant go wrong with a good hand pruner. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. The Epic Gardening podcast is a daily gardening tips and advice show brought to you by Kevin Espiritu, an urban gardener, hydroponics enthusiast, and all-around Kevin: yeah, yeah, yeah. And there you go. We'll catch up again soon. 25 Feb/23. 7h A company should never describe itself as a 'family.' He's built an entire brand in the gardening space, and we get to deep dive the entire process with him, and it's such a cool journey. We need your expertise in product development. I would say this campaign is a massive success. It, it's just not, it's not true. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. Are you looking to scale your niche site portfolio or build your first website? . That's, uh, well, congratulations. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Kevin Clarence Espiritu. Um, so yeah, and just kind of jumping in. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. Introducing niche sites.com. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Totally. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. Menu. And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. keystyle mmc corp login; thomson reuters drafting assistant user guide. I guess a follow up. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. Most people on YouTube would be happy to have 200 subscribers, Kevin Espiritu is closing in on two million. Here's where to make the cut, right? Kevin: say to that person? 0:04. If you want similar link building PR campaigns for your website, head to search dash intelligence. Resource: Kevin www.sandiegohomegarden.com @jayclouse attention -> confirmation of directed action = trust WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. How would you choose your soil for projects like these? He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. 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