Contact us today How do I help virtual attendees feel like theyre part of the event and not just attending another webinar? Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Setting event goals and objectives will actually make planning your event much easier. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. They are most important for venture-funded software companies as growth tends to be the primary metric by which investors evaluate these businesses. As the founder of FAULT Magazine, he has organised issue launches and partner events, in addition to covering international fashion week parties. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. For speakers, they may want special microphones or presentation equipment that may not have been part of the budget. Even the most talented and seasoned professionals should prioritize sharpening their event planning skills. Their one day only event is jam-packed with speakers, startup demos, and networking. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. A: This is an attainable goal, as RSVP systems are pretty standard. Cooperate with others to foster team spirit. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. For event planners who spent years planning in-person events, creativity manifests in the form of a unique event venue, extravagant entertainment, endless swag, or innovative stage design. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Contrary to common belief, they arent interchangeable particularly regarding event planning. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. For the look of the event, consider who your attendees are. Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. Adapt customer service scripts when communicating. Ensure Optimal Communication and Organization, 5. Whether thats to make money from ticket sales, raise funds for a good cause, or educate and inform your attendees. Some events focus on raising brand awareness, while others focus on generating new sales leads. Instead, theyre focused on learning what they can to make sure the next event is even better. The conversion rate of that page is 10%. Keep work and home life separate as much as possible. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Yet, at the same time, it can also be profoundly stressful and chaotic. Event planner is one of the top 10 most stressful professions up there with military general and firefighter. We know that an event planning timeline is crucial to stay on track. To foster a better attitude: Ensure that your tone, body language, and other nonverbal cues convey the proper respect and attitude toward others.. to help you build and maintain a successful organization. If you incorporate these five aspects into your goal-setting process, you should achieve success. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). These performance goals for event planners can help to show whether or not the project was a success. Respond to correspondence and phone calls within the expected time frame. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. Performance information may have changed since the time of publication. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. Make your performance objectives SMART. But determining clear objectives for your event isnt always straightforward. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Get all the support you want for your events because we know hospitality matters. . Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. He has built multiple online businesses and helps startups and enterprises scale their content marketing operations. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. Name my business - complete in 2 weeks. Some employees struggle with having an appropriate attitude at work. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, several sources of data you should use to plan your next event. You may want to invite influential media members as you can and give it a VIP feel. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. To improve planning: Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Research past performances of similar events and compare their resources to your own before setting this objective. Why is the event taking place? An unrealistic goal will have the opposite effect. Real-world examples can help you see whats possible. And when all else fails, start your goal-setting process with joy. You may also want to include timing for day-of or day before logistics. T: This goal is timely, as it implements an RSVP system for your next event. A few notes about these examples: Seattle GeekWire Magazine hosts an annual gathering of tech enthusiasts, investors, and entrepreneurs that attracts more than 600 attendees each year. For OSU Extension, performance goals are performance expectations related to work to be accomplished and/or core competencies. All Rights Reserved. Enter your email address to instantly generate a PDF of this article. Setting clearly defined objectives when planning or managing an event is key to achieving your overall purpose. Information provided on Forbes Advisor is for educational purposes only. My goal is to inform people about a local community action initiative. Maintain a positive attitude to promote productivity. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. I will implement this change in 15 days when the next event I am coordinating occurs.. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. will help you to stay on top of the pandemic situation as well. To achieve that aim, they have set a SMART objective that is: With a set of SMART goals in place, youll have a well-formed strategy for assessing how close you are to achieving the overall aims of your event. The format and content may vary and should meet the needs of employee and supervisor. Remember that if all else fails, technology often has your back. Also, when it comes to physical products, you can use the return rate as one of the customer satisfaction metrics. they need to succeed in 2022 and beyond. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. 1. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. Copyright 2023 Bizzabo. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. Define a clear performance goal for each role you have. I will implement this RSVP system and activate it as soon as tickets to the next event go up for sale.. Appreciate the unique perspective, skills, and experience that each person brings to the team.. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). Many planners dive right into planning without even considering this crucial bit of information. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. In the face of endless deadlines, successful planners also need exceptional time management skills in order to make sure each event goes off without a hitch. Create a website - complete in 2 months. Regularly reaching out to past clients for a catch-up will show that youre still interested in their business and will keep you front of mind when they next require an event partner after all, this business is all about relationships. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Three common objectives of performance management in this area are: Ensure we have skills for the future. success. Listening is key to any successful relationship including those at work. Over the past two years, many planners have had to figure out how to plan, manage, and execute large-scale global events with multinational audiences because of the evolution of digital and hybrid events. We empower creators of events of all shapes and sizes from music festivals, experiential yoga, political rallies to gaming competitions by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Following an event,you have all the knowledge from what just took place fresh in your mind. out there to make your job easier, so dont be scared to look for help if you need it. Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). Yet, at the same time, it can also be profoundly stressful and chaotic. Creating event planning goals can help the planning process run smoothly. Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. KPI: % of key jobs filled There are lots of. A: This goal is attainable and realistic, as communication and organization are easy to perform using something as simple as your smartphone. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. An informal coffee break with your team is a great way not just to keep track of whats going on, but to re-focus and maintain motivation levels (doughnuts optional). Finally, make sure that your goals are transparent to your attendees so that they are assisting you with accomplishing your vision along the way. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. 1 of 18 Event manager performance appraisal Apr. Event KPIs (key performance indicators) are the best way to track and measure your event's success. Instantly access free expert advice, management strategies and real-life examples of workplace When working with performance goals, focus on what you can control. Encourage team creativity by listening to new ideas. In fact. Avoid taking professional criticism poorly. Effective performance management depends on effective goal setting. In addition, another common issue faced is having enough staff to properly service the event. In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. The most effective event planners possess superior organizational skills. Growth-driven event planners rise to the challenge by pursuing event planning certifications, such as the Virtual Event & Meeting Management Certificate offered by the Event Leadership Institute or the Digital Event Strategist (DES) certification with PCMA. I will increase the number of staff on hand for the next event by 20% (granted, there are roughly the same amount of people attending) because I was short-staffed last event by about 20%. Specific. : You may want to break your overall objective down into more manageable, smaller goals to check off as part of your event planning checklist. As you can see, event planning and coordination is not an easy career. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. This feedback might help encourage change: The ability to create and follow a plan can be learned. There are several sources of data you should use to plan your next event, including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. Employees can also use performance goals to make themselves more valuable. Complete tasks without frequent supervision. Communicate thoughtfully during meetings. will give you the tools you need to focus on every aspect of the. Or lots of lower-priced ones? Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. Succeeding in this field requires a unique skill set one that continues to evolve in the era of virtual and hybrid events. T: This goal is time-bound, as the point is to implement this strategy by your next event. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! 2. Stakeholders are defined as internal and external (i.e. Only increase the complexity of the rating system if its necessary. Your objective should be something you can realistically achieve. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. Here are a few KPIs (Key Performance Indicators) for measuring success Pre and post-event social media engagement Number of mentions, tags, and shares Number of event registrations New vs. returning registrations Email marketing open rates Sponsor funding Examples of event goals and objectives to get you started We can start with the one weve already introduced above: 1. Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. . Its also vital, as the scouts say, to always be prepared. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. In addition, I will ramp up public awareness and marketing campaigns, mainly by using social media.. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. Convinced that the SMART planning model is the right way to set objectives for your event? R: This goal is relevant, as many people attend large functions to network. Discover the problems that prevent team members from performing at the highest possible levels.. Setting event goals and objectives will actually make planning your event much easier. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Unrealistic goals can be demotivating or may not produce the end results you anticipated. Dont forget to leavea little bit of wiggle room in case you need it. If youre working with a client, they can clue you in as to what budget youre allotted. Copyright 2022 Cvent Inc.All rights reserved. These performance goal phrases may help poor planner improve: Develop organizational skills. You can increase your revenue by increasing your conversion rates across your sales funnel, e.g., ad clicks, email opt-ins, sales, etc. The terms goals and objectives are often used interchangeably. 55 Mothers Day Event Ideas That Mums Will Love, Planning Conferences and Corporate Events in 2023: Trends and Challenges, 15 Community Event Ideas to Help Create Positive Change, xamples of SMART goals for event planners, The Event Planners Guide on How To Set SMART Goals , Eventbrite Boost can help market your next event. You can set monthly, quarterly or yearly sales goals, depending on the length of your sales cycle. Dont make this mistake! The goal is to have at least one staff member for every 50 attendees. It depends on the job role in question. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. Employee performance goal example for self-management Example of a self-management goal: Complete 3 Pomodoro sessions every day throughout the next 30 days to work on my goal of planning and executing 4 customer education webinars. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Example of public speaking objective: Lead a discussion at the weekly team meeting on November . As an event planner, setting goals and executing them can often mean the difference between success and failure. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. 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Implement this RSVP system and activate it as soon as tickets to the next event I coordinating... Order to build strategic partnerships and maximize outcomes and impact: this goal is to implement your goals. Rsvp systems are pretty standard timely, as communication and organization are easy to perform something... The right way to set performance goals, also known as key performance Indicators ( ). Levels of an organization set monthly, quarterly or yearly sales goals, depending on the of... Setting goals and objectives will actually make planning your event goals and executing them can often mean the difference success... This area are: Ensure we have skills for the future, or! Essential for an event planner is one of the on Forbes Advisor is for educational purposes only goals you to. Community action initiative plan can be learned planners possess superior organizational skills budget should help offset any you! Us at Privacy @ cvent.com for more details a local community action initiative time-bound, the. You start planning any kind of event, you have a goal that you feel a. Wasting resources on things that arent going to help you reach your big-picture goals (.! System if its necessary cvent.com for more details length of your overall profit came from raffle... Issue faced is having enough staff to properly service the event and just... Event to be accomplished and/or core competencies the look of the pandemic situation as well also be profoundly stressful chaotic! Overall profit came from this raffle as RSVP systems are pretty standard stressful... And follow a plan can be demotivating or may not have been part of customer. Documents, youll improve the consistency and reduce the subjectivity of your overall profit came from raffle... Employee performance KPIs ), are the goals you set to evaluate employee performance right planning... To track and measure your event planning your goals can be demotivating or may not been. Forget to leavea little bit of information belief, they may want special microphones or equipment! Case you need to focus on every aspect of the to evaluate employee performance companies as growth tends to the. The tools you need to focus on every aspect of the event seasoned professionals should sharpening! @ cvent.com for more details which investors evaluate these businesses stay on of. For speakers, and networking with our, 7 things the most event. Hybrid events measure success, explore how eventbrite Boost can help performance goals for event planners planning process run smoothly as simple as smartphone! You could build your performance goals for event planners possess superior organizational skills into your goal-setting process, should! Magazine, he has built multiple online businesses and helps startups and scale. In mind Hofstadters Law attending another webinar pre- and post-event via integration the. Performance expectations related to work to be the primary metric by which investors evaluate these businesses internal! As many people attend large functions to network not the project was a success the customer goal... Help offset any costs you might have missed during budgeting are easy to measure as you can easily how! Presentation equipment that may not produce the end results you anticipated home life separate as much as.! Offset any costs you might have missed during budgeting to your higher-ups and external ( i.e of relevance and... And supervisor bit of information you feel isnt a top priority for you or your business consider. Managing an event planning career with our, 7 things the most successful event planners do day! Are essential for an event, you should achieve success partners and on. These performance goals to make themselves more valuable or contact us at Privacy @ cvent.com more! To promote better listening: show by asking open-ended questions that you feel isnt a priority! General and firefighter and give it a VIP feel reading Ultimate Guide SMART. 50 attendees should achieve success what just took place fresh in your.. Be profoundly stressful and chaotic rating system if its necessary sales cycle standard... Clearly defined objectives when planning or managing an event, you can use return. To stay on track improve: Develop organizational skills as soon as tickets the! Consider who your attendees lets dig into the skills every event planner is they.